The future is uncertain - bad news? Quite on the opposite. Precisely when there is no storyboard for prospective developments and the plot is still needed to be negotiated, there are ideal conditions for entrepreneurial creating. But to fall head over feet into risky plans is not always the best idea.

People that are paving the ways are those who approach the feasible without having fix plans, those that continuously adjust their aims, and on the way bring people on board -without risking their necks.

Effectuation describes entrepreneurial thinking and, first and foremost, doing as a scientifically profound method being a guiding principle for our actions to those that want to (co-) create.